Nutrients for Physical and Mental Wellness

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Locally Sourced Ingredients

Supporting UK farmers and producers

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No Nonense Evidence-Based Support

Backed by Independent research not ‘paid for’ trials

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Ethically Sourced, Responsibly Grown

Sourcing organic ingredients that can’t be grown in the UK from ethical producers who care

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Optimal Dosage

The most bioavailable active ingredients at the optimal dose.

GMP Certified

Produced to exacting standards in the UK. GMP Certified and lab-tested for guaranteed quality.

No fillers or additives

Fully traceable ingredients with zero additives, preservations or fillers in our capsules

Shop By Health Goal

Allergy Support

Bone Health

Brain Health

Dental Health

Eye Health

Fertility

Gut Health

Hair, Skin & Nails

Heart Health

Immune Support

Joints & Muscles

Liver Health

The Big 4
For Mental health

The Big Four^® is our signature bundle designed to support those with low energy and low mood. Trusted by thousands of people in the Mad Diet community, these four nutrients may help improve cognitive function and benefit the gut-brain axis.

Magnesium

Magnesium is vital for normal brain function but today many of us do not consume enough. This calming mineral helps regulate mood by balancing chemical compounds in the brain.

Choose between Magnesium citrate for additional digestive support or Magnesium bisglycinate to help balance hormones and aid sleep.

Omega 3 Fish Oil

Docosahexaenoic acid (DHA) is the most abundant fatty acid in the brain and is a structural component of cell membranes. Eicosapentaenoic acid (EPA) improves blood flow in the brain and helps stabilise mood. Both DHA and EPA may help reduce neuroinflammation.

Multi-Strain Probiotics

Psychobiotics are beneficial bacteria that influence the gut-brain axis. Our proprietary probiotic formula contains specially selected strains to help enhance GABA, glutamine, and other brain metabolites.

B100 Complex

B vitamins play a crucial role in making brain chemicals that affect mood and cognitive function. Our high strength formula contains all the B vitamins, including methyl folate and methylcobalamin the most bioavailable forms of B9 and B12.