Why Mad Diet

The modern Western diet now lacks vital micronutrients that are essential for physical and mental well-being. Decades of intensive farming has depleted soils, studies show that fruit and veggies are less nutritious, and factory farmed meat and fish contain fewer micronutrients than they used to

Due to our demanding lifestyles millions of people now rely on nutrient deficient processed foods. We often struggle to find the time to cook fresh food from scratch, and even when we do, that food is often less nutritious than the food our grandparents ate.

Our diet has completely changed over the past few decades and it is having a profound impact on our physical and mental health!

The Mad Diet Big 4 range has been specially formulated by food scientists and nutritionists to support mental health and metabolism. Each Big 4 micronutrient has been scientifically assessed to support normal psychological function and can help to reduce the symptoms of anxiety and depression.

Pharmaceutical companies that mass-produce drugs in huge chemical labs also churn out vitamin and mineral pills. Most of the brands on the high street are produced by big drug companies – even some of the so-called ethical brands we have grown to love and trust! These products often contain cheap fillers, and ingredients that have been classified as “possible human carcinogens” by the World Health Organisation.