Why Mad Diet? - Mad Diet
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Why Mad Diet?

Our Food is Less Nutritious

The modern Western diet now lacks vital micronutrients that are essential for physical and mental well-being.  Decades of intensive farming has depleted soils, studies show that fruit and veggies are less nutritious, and factory farmed meat and fish contain fewer micronutrients than before. 

Due to our demanding lifestyles millions of people now rely on nutrient deficient processed foods. We often struggle to find the time to cook fresh food from scratch, and even when we do, that food is often less nutritious than the food our grandparents ate. 

Experts Who Know The Score

Mad Diet began as a bestselling book authored by Suzanne Lockhart. Hailed as the 21st century ‘food bible’ Mad Diet was published by Hachette, the third-largest publishing company in the world.

In a career spanning over 20 years working with government agencies, global food manufacturers, farming groups and grocery retailers, Suzanne has insider knowledge of the politics and production of our food.

As former Vice President of a multinational science organisation Suzanne has spent decades investigating the impact of a Western diet on physical and mental health.  Mad Diet is the result of 25 years of study and her front-line experience as a senior food industry executive.

Trusted by health professionals. Expert formulas. Backed by Science

Optimal Dosage

The most bioavailable active ingredients at the optimal dose.

GMP Certified

Produced to exacting standards in the UK. GMP Certified and lab-tested for guaranteed quality.

No fillers or additives

Fully traceable ingredients with zero additives, preservations or fillers in our capsules

Practitioner Quality You Can Trust

In a market full of ‘gurus’ who don’t have the scientific knowledge to back up their claims, buying food supplements has become a minefield.  Clever marketing, elaborate packaging, and ‘9 out of 10 cats’ studies that may not be worth the paper they’re written on!

Unlike many brands we do not pay for celebrity endorsement, fake customer reviews, or fund biased studies to promote our products. 

The success of Mad Diet has been driven by word-of-mouth and health professionals recommending our nutrients. Expert formulas with zero additives, preservatives or fillers at the optimal dose for maximum results.

Supporting UK Farmers & Producers

Local sourcing is a key value we stand by.  That’s why we partner with UK farmers and producers and ensure ingredients that can’t be grown here are sourced from ethical suppliers who care.

All our capsules are produced to exacting standards in a GMP Certified facility.  Fully traceable ingredients, lab tested for guaranteed quality, and packaged in eco-friendly paper pouches.

Sustainably sourced and fully traceable

Supporting local farmers and producers.

GM Free

Produced ethically without genetically modified ingredients.

Produced in the UK in a GMP Certified facility

Lab tested for guaranteed quality.

No nasty
ingredients

Zero additives, preservatives, or fillers.

Eco friendly
packaging

Paper pouches not plastic tubs.

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